Privacy Policy

Last updated: 6th July 2026

At Swanndri UK Limited ("Swanndri", "we", "us" or "our"), we are committed to protecting your privacy and ensuring your personal information is handled responsibly and transparently.

Introduction

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order, subscribe to marketing communications or otherwise interact with us.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Who We Are

Swanndri UK Limited is the controller of personal information collected through the Swanndri UK website.

If you have any questions about this Privacy Policy or how we handle your information, please contact us using the details provided at the end of this policy.

Information We Collect

We may collect personal information directly from you when you:

• Create a Swanndri account
• Place an order
• Subscribe to our email marketing
• Contact our Customer Care team
• Submit a review
• Participate in promotions, competitions or surveys
• Interact with our website

The personal information we collect may include:

• Name
• Email address
• Telephone number
• Billing address
• Delivery address
• Purchase history
• Account information
• Customer service enquiries and correspondence

We may also automatically collect information about how you use our website, including:

• IP address
• Device type
• Browser type
• Operating system
• Pages viewed
• Products viewed
• Website navigation behaviour
• Traffic sources
• Location information derived from IP address
• Website performance and usage data

How We Use Your Information

To Fulfil Orders

We use information such as your name, contact details and delivery address to process and fulfil your orders, arrange delivery and provide customer support.

To Manage Your Account

If you create a Swanndri account, we use your information to manage your account, provide access to order history and improve your customer experience.

To Communicate With You

We may contact you regarding:

• Orders
• Deliveries
• Returns and exchanges
• Product recalls or safety information
• Customer service enquiries
• Account-related communications

To Improve Our Products and Services

We analyse customer behaviour, purchase trends and website usage to improve our products, services and overall customer experience.

To Send Marketing Communications

Where you have consented, we may send you information about:

• New product launches
• Promotions and offers
• Competitions
• Seasonal campaigns
• Brand news and updates

You can unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.

Our Legal Basis for Processing

Under UK data protection law, we only process personal information where we have a valid legal basis to do so. These may include:

Contractual Necessity

To fulfil an order, provide customer service or manage your account.

Legitimate Interests

To improve our services, maintain website security and better understand how customers use our website.

Consent

For email marketing, cookies and certain advertising activities where consent is required.

Legal Obligations

Where processing is required to comply with applicable laws and regulations.

Marketing Communications

Swanndri UK currently offers marketing communications via email only.

If you choose to subscribe to our mailing list, we may send you updates about:

• New arrivals
• Promotions
• Exclusive offers
• Events
• Brand content

You can opt out at any time by clicking the unsubscribe link in any marketing email or contacting us directly.

Even if you unsubscribe from marketing emails, we may still send service-related communications regarding orders, returns, exchanges or important account information.

Cookies & Similar Technologies

Our website uses cookies and similar technologies to improve functionality, personalise content and understand how visitors use our website.

Cookies help us:

• Remember your preferences
• Keep products in your basket
• Improve website performance
• Analyse website traffic
• Measure advertising effectiveness
• Deliver more relevant marketing

Certain cookies are essential for the operation of the website, while others are used for analytics and advertising purposes.

You can manage cookie preferences through our cookie consent tool and your browser settings.

Analytics & Advertising

We use trusted third-party platforms to help us understand website performance and deliver relevant advertising. These may include:

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how customers use our website, which pages are visited and how we can improve the user experience.

Google Ads

We use Google Ads to promote Swanndri products and measure the effectiveness of our advertising campaigns.

Meta Ads

We use Meta technologies, including Facebook and Instagram advertising tools, to deliver advertising and understand campaign performance.

Klaviyo

We use Klaviyo to manage email marketing communications and customer engagement activity.

Yotpo

We use Yotpo to collect and display customer reviews and other customer-generated content.

These providers may use cookies and similar technologies to collect information about your interactions with our website and advertisements.

Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our business and provide our services. These may include:

Ecommerce & Website Providers

• Shopify

Marketing & Customer Engagement Providers

• Klaviyo
• Yotpo

Analytics & Advertising Platforms

• Google
• Meta

Delivery & Logistics Providers

We may share delivery information with courier and logistics partners to fulfil orders.

Professional Advisers

Including legal, accounting and regulatory advisers where necessary.

Legal Authorities

Where required by law, regulation or legal process.

We do not sell your personal information to third parties.

International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place and that your information remains protected in accordance with applicable data protection laws.

Data Security

We take the security of your information seriously.

We use appropriate administrative, technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure

While no online system can guarantee complete security, we continually review our security practices to help protect your information.

How Long We Keep Your Information

We retain personal information only for as long as necessary to:

• Fulfil the purposes described in this Privacy Policy
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Rights

Under UK data protection law, you may have the right to:

Access

Request a copy of the personal information we hold about you.

Correction

Request correction of inaccurate or incomplete information.

Erasure

Request deletion of your personal information in certain circumstances.

Restriction

Request restriction of the processing of your information.

Data Portability

Request transfer of your information to another provider where applicable.

Objection

Object to certain types of processing, including direct marketing.

Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

Accessing or Updating Your Information

You can update certain information through your Swanndri account.

If you would like to access, correct, update or delete personal information held by us, please contact our Customer Care team.

We may need to verify your identity before processing certain requests.

Third-Party Links

Our website may contain links to external websites operated by third parties.

We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or technology.

Any updates will be published on this page and will take effect from the date of publication.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we process personal information, please contact:
Swanndri UK Limited - Email: [email protected]

If you are unhappy with how we have handled your information, you may also have the right to lodge a complaint with the relevant UK data protection authority.