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Born in New Zealand
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Everyday Comfort Starts Here
Since 1913, Swanndri has made clothing built to last. Our t-shirts bring that same heritage to your everyday - soft, durable and made from organic cotton, featuring unique custom artwork.
Layer Up in Luxury
Our knitwear collection is crafted from a range of premium wools and wool blends, from soft merino to classic lambswool. Each piece is made for natural warmth, breathability and everyday comfort - luxury you'll want to wear every day.
Tough on Wind, Light on You
Our Stormshield range is built for the elements without weighing you down. Featuring a lightweight windproof membrane, it blocks the wind where it matters while staying breathable and comfortable all day - proof that real protection doesn't have to be heavy.
Bushshirts
The original Swanndri bush shirt has been a staple of outdoor life since 1913 - tough, weatherproof and made to work as hard as you do. Whether you're out on the land, walking the dog, or braving a British downpour, it's the kind of shirt that just gets better with wear.
Shirts
One shirt. Every day. Whatever the day throws at you. Choose your fit, pick your pattern, and get on with it. From the paddock to the pub, our cotton shirts are built to keep up - in every size, every fit, every pattern you'd actually wear.
Swanndri Blog
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FollowQuality Outdoor Clothing at Swanndri UK
Since 1913, Swanndri has been crafting durable, stylish outdoor clothing built to handle the worst the weather can throw at you. Born in New Zealand's high country and now available across the UK, our clothing is designed for genuine outdoor conditions - from the hills to the farm, the school run to the local pub. Whether you're out walking the dog, working the land, or just battling a British downpour, Swanndri keeps you warm, dry and comfortable.[more]
Explore our range of men's clothing, women's clothing, and dog gear, all designed with functionality and timeless style in mind - and discover why the legendary Swanndri bush shirt has built such a loyal following in the UK.
Shop Outdoor Clothing for Men & Women
Swanndri offers a versatile range of outdoor clothing for men and women, built for people who spend real time outside. Whether you're working the land, walking rugged trails, or facing down a British winter, our collection is built to keep up.
For men, choose from our iconic bush shirts, merino wool jumpers, and waterproof oilskin jackets. For women, explore flattering, functional pieces including cosy knitwear and durable outerwear - designed to balance practicality with style, whatever the forecast.
Whatever you're doing and wherever you're doing it, our clothing offers proper protection and a fit that works as hard as you do.
A New Zealand Heritage Brand, Now in the UK
Founded in 1913, Swanndri carries over a century of New Zealand craftsmanship into every garment. We're proud to bring that heritage - including our commitment to premium materials like New Zealand merino wool - to customers across the UK.
Choosing Swanndri means choosing garments built to last, backed by a legacy of quality, durability and honest design. Every piece reflects the same spirit that's kept New Zealanders outdoors for over 100 years, now made available to a new audience who value the same things: things that are built properly and last.
Find Premium Menswear & Womenswear Online
Shopping for premium outdoor clothing is easy with Swanndri UK. Our online store features a considered range of menswear and womenswear, from waterproof oilskin jackets to breathable layers built for year-round British weather.
Every item blends heritage design with modern fabric technology, so you look and feel your best while staying properly protected against the elements. With delivery across the UK, getting geared up for the outdoors has never been simpler.
